Under the Influence
by CBC Radio / Terry O'Reilly
Terry O'Reilly takes you backstage into the world of advertising and marketing. The definitive look at how advertising shapes our world, narrated by a true master of the craft.
About Under the Influence
Under the Influence is one of the most fascinating shows on the air. Terry O'Reilly, a veteran ad man, explores the history, the psychology, and the hidden strategies of marketing. He explains everything from why car dealerships always shout in their ads to the secret origins of the world's most famous brands. It’s a masterclass in persuasion and cultural history. What sets Under the Influence apart from other business podcasts is its the definitive look at how advertising shapes our world, narrated by a true master of the craft. The show is particularly valuable for marketers, business owners, and anyone who wants to understand why we buy what we buy. New episodes are released weekly, making it easy to stay up to date with the latest content. Under the Influence is completely free to listen to on all major podcast platforms including Apple Podcasts, Spotify, and Google Podcasts.
What Makes This Podcast Unique
The definitive look at how advertising shapes our world, narrated by a true master of the craft.
Who Should Listen?
Marketers, business owners, and anyone who wants to understand why we buy what we buy.
Pricing & Plans
100% free Podcast
- Weekly episodes
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Our Take: Pros & Cons
Pros
- Terry O'Reilly is an incredible storyteller with a perfect radio voice
- Fascinating historical anecdotes
- Highly educational for business and psychology
- Consistent weekly release schedule
Cons
- Focuses purely on marketing and branding
- Radio-style editing (can feel a bit traditional)
- May not cover every niche subtopic in the field
Verdict
"For anyone interested in business, Under the Influence is an essential listen. The podcast excels at delivering insightful, well-produced content on a weekly basis. The definitive look at how advertising shapes our world, narrated by a true master of the craft. At free, it's one of the best values in the business podcasting space."
Frequently Asked Questions about Under the Influence
What is Under the Influence about?
Terry O'Reilly takes you backstage into the world of advertising and marketing.
Who hosts Under the Influence?
Under the Influence is created by CBC Radio / Terry O'Reilly. Terry O'Reilly is an award-winning director and advertising expert who has spent decades studying how to persuade.
How often are new episodes of Under the Influence released?
New episodes of Under the Influence are released weekly.
Is Under the Influence free to listen to?
Yes, Under the Influence is free to listen to on all major podcast platforms.
Where can I listen to Under the Influence?
You can listen to Under the Influence on all major podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and directly on the show's website. Simply search for "Under the Influence" in your preferred podcast app.
About the Host: CBC Radio / Terry O'Reilly
CBC Radio / Terry O'Reilly
Terry O'Reilly is an award-winning director and advertising expert who has spent decades studying how to persuade.
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